Date and time: Thursday, 19 April 2018 
Venue: Ericsson House




The British Chamber of Commerce in Hungary and Dutcham, jointly with the Swedish Chamber of Commerce in Hungary and Swisscham Hungary, and the Danish Business Club invite you to their business event.

We invite decision makers to join this exclusive conference where we share trends and best practices regarding the implementation and development of digital culture at corporations. We are in the age of life-long-learning and not only on an individual but also on a corporate level.

Date: Thursday, 19 April 2018 
Venue: Ericsson House (1117 Budapest,  Magyar tudósok körútja 11.)



8:30–9:30: Arrival, registration

Launching the interaction tool of the day: Klaxoon - starting the gamified journey

9:30–11:00 Business environment/trends

Tomorrow your devices will know you: 10 hot consumer trends in 2018

Ericsson predicts 1 billion 5G subscriptions in 2023.  Expected to be deployed first in dense urban areas, 5G will cover over 20 percent of the world’s population by the end of 2023. The first commercial networks based on 5G New Radio (NR) are expected to go live in 2019, with major deployments from 2020. Early 5G deployments are foreseen in several markets, including the US, South Korea, Japan and China. Ericsson points to a paradigm shift as consumers expect digital technology to increasingly operate on human terms. Body language, facial expression and intonation will augment voice and touch to control consumer interaction with tech devices, easing adaption in an ever-increasing pace of technological change.    

Speaker: Roland Jakab, Managing Director, Ericsson

Industrial digitalization in practice 

Writing the digital future that takes ability. 

It takes the ability to match solutions to problems, like automation to a labor shortage.

It takes the ability to save energy – intelligence in machines and control systems will help you.

It takes the ability to close the loop – data requires action and we need to take information from the physical world (from the plant or equipment) and affect the maintenance schedules, operational processes as a result of data.

This is what it takes to win in digital. 

Speaker: Taira-Julia Lammi, CEO, ABB

11:00–11:30 Coffee break

11:30–13:00 Business culture

HR in a digital world 

How will digitalisation influence the future of work? Generations, scarcity, digitalization: what is the outcome of all these factors in the short and medium term? 

Speaker: Sándor Baja, General Manager, Randstad Hungary

Digital HR – Challenges and Opportunities 

HR organizations are challenged by radically changed expectations from both employees and management, as changes in technology, work practices and business norms combine with generational shifts in attitude to work and increasing labour shortages and skill deficits. These employment-related challenges, however, also provide opportunities, as increasingly capable HR applications, mobile technology, big data, online learning and social collaboration tools fundamentally change how we live, work and communicate. HR can and will use the tools of the digital revolution to support how their organizations find, employ, train, understand, motivate, manage, reward and retain the people they need. 

Speaker: Gizella Ménesi, Business Analyst, Nexon Kft.

Mobility to the people! – Transforming a family car company into a digital mobility provider  

Speaker: Stijn Otten, Dir. Innovation & Business Development, Business Lease

Moderated panel discussion

Best practices and failures from personal experiences

Roland Jakab, Managing Director, Ericsson

Taira-Julia Lammi, CEO, ABB

Johan Eidhagen, Chief Marketing Officer, WizzAir

Stijn Otten, Dir. Innovation & Business Development, Business Lease

György Nagy, Country Manager, Sigma Technolgy Hungary 

13:00 – 14:00 Buffet Lunch

14:00–15:00 Business Solutions

Interactive break-out sessions, parallel workshops

Learning to go. How to embrace the digital learning journey? 

The recent development in the workplace with Digital Transformation changes the game for learning specialists: The needs are developing as today’s fast-paced environment, efficiency goals and sustainability demand another approach. 

Furthermore, employee shortage, fluctuation, employee retention, employer branding are all hot topics connected to how an organisation is able to boost #collectiveintelligence, provide a stimulating environment where the most powerful assets of the company, humans want to interact, develop and stay. 

Knowledge is shared and consumed in a different manner to suit more individual needs. 

In this interactive workshop, we invite you to dive into the concepts of #lifelonglearning #digitallearning in order to better understand how to design an immersive learning journey with the right technology in order to serve the strategic needs for impactful and measurable experience through #blended learning. 

Speaker: Ágnes Galambos, Managing Partner, Krauthammer Hungary

Social selling – how to manage sales performance in a digitalised business environment

The recent development of the internet  and social media has changed the game in Sales & Marketing:

● The separation between traditional and digital marketing is disappearing, there is only effective communication in a digitalized environment.
● Customers became much more informed when taking buying decision.
● The role of the salesperson is changing.

At the conference, you will get a deeper understanding of topics like:

● How can businesses generate leads to nurture them to prospects and customers?
● How to change the way salespeople succeed to manage a relationship with their prospects?
● Is there a way to develop your sales teams to better perform in the digital world?

Social selling is one of the answers.

Speaker: Balázs Erényi, Digital Marketing Strategist, WSI

International Expense Management 

Get off from Excel and attached receipts, go digital and let us talk about gains

In an industry study, over 70% out of 500 multinational companies stated they wanted to update or planned to update their travel and expense management systems in 2016. Are you one of them?

Are you already reporting expenses on-the-go, taking a picture of receipts and use OCR to create an expense line for them?

Do we all approve low-value expense items without human intervention?

With a Mobile App, managers today are able to approve expense reports during their commute making for a speedy controlling and a fast reimbursement process.

Speaker: Gábor Váradi, Sales Director, TMF Group

15:00 – 15:30 Coffee break

15:30-16:30 It's all about the bottom line

How to keep people in focus at a technology company while the world goes digital

While companies spend a lot on ultramodern offices and high-end digital solutions, it is easy to forget that their bottom line is still generated by people. Staying “personal” pays off even in a digitalized world.

Speaker: Dóra Cseresnyés, COO, Sigma Technology Hungary

Efficiency via Digital Transformation

Mobile Tsunami has hit many industries. Companies adapt mobile and connected solutions slowly, while executives and employees manage their lives on mobile devices already. How to prepare?

Speaker: Tamás Szépvölgyi, CEO, Sanoma MDC

Digitalisation to drive lower costs and improving the customer experience 

From predictive maintenance to product insights and development. Since Wizz Air started in 2004, they were always focusing on digital to improve passenger experience and finding innovative ways to improve the operation and to stay the ultimate leader in cost. During the presentation Johan Eidhagen, Chief Marketing Officer at Wizz Air will walk you through the latest initiatives and examples how Wizz is using digital in the house and in the daily work, and what kind of digital transformation is expected with the upcoming growth.

Speaker: Johan Eidhagen, Chief Marketing Officer, Wizz Air

We close the event with a Klaxoon Adventure competition with precious prizes.

The language of the event will be English with translation into Hungarian. Please indicate your request for a headset on the registration form.


Participation fees

Members of the co-organising chambers

Single ticket: 19,000 HUF +VAT/person

Group ticket:  50,000 HUF + VAT/ 3 executives/business partners of the company


Early-bird (paid till 25 March)

Single ticket : 29,000 HUF + VAT/person

Group ticket:  80,000 HUF + VAT/ 3 executives/business partners of the company

Regular ticket (as of 26 March)

Single ticket:   39,000 HUF + VAT/person

Group ticket: 100,000 HUF + VAT/ 3 executives/business partners of the company

The language of the event will be English with translation into Hungarian. Please indicate your request for a headset on the registration form.


Driving for business performance in a digital age conference sponsorships offer a valuable opportunity to showcase your brand and gain targeted exposure to industry experts and potential customers.

Got interested? Let's get in touch and together we can find the best way of co-operation! 

Register for the event



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